Lauf Seigla

The Lauf Seigla is a versatile gravel and endurance race horse, with nerves of carbon. Blast through gravel, sweep the singletracks, or float on asphalt. Fitted with the Lauf gravel suspension fork and beefy gravel tires – just ride!

GOOCH GOO

Because chafing sucks. The Goo is a long-lasting, sweat and water-resistant balm, made with premium organic ingredients, including coconut oil and beeswax. The unique formula optimises its key ingredients, keeping the pores clog free, allowing the sweat to escape and your skin to breathe.

SILCA

The most advanced foam ever used in bar tape along with an extremely long wearing and tacky top layer, this is the ultimate in comfort.

Goodlife Cyclery

Servicing Lincoln Nebraska, Goodlife Cyclery helps support lincoln cyclists of every ability. Whether you’re looking for custom built bike orders or budget-friendly bikes, bike fittings, mechanical services, or bike products, Goodlife is for you.

SILCA

SILCA Bike Spa is the line of bike care products to ensure you can keep your bike clean year around. The Ultimate four part bike cleaning products including the Brake and Drivetrain Cleaner, Bike Wash, Ultimate Graphene Spray Wax, and Ultimate Ceramic Waterless Wash keep your bike looking clean, protected, and running smooth.

SILCA

Never lose a bottle again with this incredible titanium bottle cage. This lightweight design doesn't mark your bottles, allows easy access, and holds your bottles on the worst terrain

SILCA

SILCA Super Secret Chain coating started out as a project to develop the fastest Hot-Melt wax lubricant available on the market. The combination of air-drying liquid wax and Tungsten Disulfide would quickly prove to beat all currently available hot melt waxes in friction testing while being much faster and easier to apply.

Shimano Cycling Shoes

FEATHERWEIGHT GRAVEL RACING SHOES AS BOLD AS THEIR RIDER

SHIMANO GRX

Just as gravel is composed of quartz, stones, sands, and clays, gravel riders are a mixture of ethnicities, genders, and orientations. Diverse in shape and level of fitness, but united in passion. That is the magic of gravel riding. A community strengthened by individuality. So, go on, get out there, and join us in celebrating all those that are United In Gravel.

GU

GU Gels pack quick, effective, and sustained energy to meet the demands of all types of activity.

Lauf Smoothie

The Lauf Smoothie dropbar is designed to eat vibrations. The perfect match for gravel and rough pavement. The Smoothie gives you increased comfort wherever you choose to place your hands, with most comfort in the most common hand positions - in the hoods or the drops. Tuck in and just ride!

Garmin Edge 1050

From Saturday group rides to solo long ones, improve every ride with the Garmin Edge 1050 premium cycling computer and its incredible performance insights, in-ride competitions and free personalized coaching.

HYDRAPAK

HydraPak has been designing and producing performance hydration systems for over 20 years, and our mission is to help athletes reach their peak performance. By offering better ways to hydrate, HydraPak has pioneered new product categories and become a trusted partner for athletes and brand partners worldwide

GOODLIFE NUTRITION

GoodLife Nutrition is dedicated to providing industry-leading products that not only taste incredible but also make you feel your best. With a focus on quality and performance, their range includes advanced Carb mix made with Cluster Dextrin, a superior carb that digests steadily like whole foo which ensures sustained energy throughout the day. From electrolytes to endurance and recovery products, GoodLife Nutrition has crafted formulas designed to support your fitness goals and daily wellness.

Garmin Tacx® NEO 3m Smart Trainer

The Garmin Tacx NEO 3M is a powerful direct-drive smart trainer with built-in multidirectional movement and a state-of-the-art NEO magnet motor for the most realistic indoor ride.

SILCA

The best pumps on the market are made with materials designed to out last all your other cycling gear. SILCA pumps have a LIFETIME warranty and all floor pumps are rebuildable so it should be the last pump you ever buy.

Voler Apparel

American made cycling, triathlon, and multi-sport apparel for Men and Women that's built to last.

Garmin Varia Lights and Radar

Varia™ RCT715 Radar Camera Tail Light continuously records your ride. Plus, it detects vehicles approaching from behind and displays on your compatible Garmin device.

Varia™ UT800 Smart Headlight shines brighter for longer! Whether you’re riding on the streets or the trail, you won’t have to quit when the sun does.

Rally™ XC200 Dual-sensing Power Meter power meters are tested to the extreme, so you can ride there too. Designed especially for off-road riders, the dual-sensing Rally XC200 features SHIMANO SPD cleat compatibility and measures total power, cadence and left/right balance. Even monitor how you apply power throughout the pedal stroke. For single-sensing total power and cadence, check out Rally XC100. These durable pedals install like any other pedals and are easy to transfer between bikes.

Ride With GPS

We empower people to get outside, reconnect with nature, and embark on two-wheeled adventures.

Fleet Feet Sports is a local, family-owned and operated store that is part of a network of specialty running, walking, and fitness stores across the country. The Fleet Feet Sports network shares new and innovative ideas to better serve you and your unique needs while continuing to build a culture that puts health and fitness to the forefront of your life. Now with two stores in Nebraska, owner Lori Borer of Lincoln hopes to continue her involvement throughout the community.

Lincoln: 77th & Pioneers
Omaha: 176th & Center

Shimano Eyewear

We design cycling eyewear with a commitment to enhancing your ride with precision optics, scene-tuned protection, and an ergonomic fit that keeps you comfortably focused on what's ahead.

Panaracer

The Panaracer GravelKing is for cyclists looking to expand their horizons. That includes roads that may not be suited for normal road tires. Panaracer's GravelKing lets you go wherever you want, while also not slowing you down.

SILCA

Made with the highest standards of design and materials, SILCA tools are made to last. In the shop or in the saddlebag, SILCA tools will be there to perform when you need them.

M Grills

AMERICAN MADE HIGH-PERFORMANCE GRILLS & SMOKERS FOR THE BEST COOKING FUELS

Every grill and smoker in our collection is a testament to American craftsmanship. Made in the USA with industrial-grade materials, our products are built to last, enabling endless seasons of backyard barbecues, lakeside smoking, and outdoor feasts.

Garmin Forerunner® SERIES

Pushing toward the podium? Get one of these lightweight smartwatch on your wrist. Train your best, perform your best, and outlast the pack with a Garmin Forerunner Series watch!

HED Wheels

We make our carbon rims here, from lay up into our made-in-house molds, to curing and finishing.  Unlike many competitors, we don’t paint our rims to mask imperfections.  What you see is exactly what you get.  And what you get is excellence.  Light and durable hand made rims and hand built wheels.